The broad objective of this project is to enable the bank to undertake SME operations in a
structured and focused manner so that it can properly target the desired SME segments,
develop products and services for them, build up necessary internal infrastructure to cover
more geographical area and diversify the business portfolio by shifting concentration from
corporate banking. More specifically, the assignment should strive to achieve the following
goals:
1. Segment the SME market, define the target
2. Conduct a diagnostics study towards establishing a profitable SME strategy