English
FrançaisGhana is an emerging middle-income country. Agriculture still plays an important role in the socio-economic development of the country, despite it’s relative, compared to other sectors slow growth.
The sector account for a quarter of GNP, employs 44% of the country's workforce, secures the extensive supply of basic food and provides a large part of national export earnings. Small businesses generate almost 80% of total agricultural production. Productivity and product quality are low, especially in small businesses. The horticulture sector in Ghana is ambitious, but internationally little competitive. Overall, the quality of production in the agricultural sector is low.
Within this new upcoming project, the focus is on improving the quality of production in agriculture, in particular horticultural crops.
Specific key tasks:
- Identify farmers, farmer groups and out grower schemes for Green Label certification
- Support the conclusion of agreements between producers and large retailers / hotels for the sale of certified fruits and vegetables
- Liaise with Green Label secretariat to prepare producers for Green Label certification
- Organise needed training for producers
- Facilitate cost effective supply chain
- Devise marketing strategy and oversee advertising activities
- Establish systems to generate data for value of certified produce sold
Key competences and qualifications required:
- BSc. / BA in marketing or agriculture
- Experience for at least 3 business relations with large retailers and hotels
- Minimum 3 years professional experience with sales
- Minimum 1 year professional experience with sustainability certification
34 month (von 03/2017 bis 12/2019)
Please send your most recent CV to:
Barbara.Braun [at] afci.de
Thank you!