Improve Access to Financial Services in Rural Areas
Objectives:
Building on CGAPs global API experience, the objectives of each API project are to:
1. Introduce the principles of human-centered design to the branchless banking provider and identify insights on how the process of HCD can work most effectively in the context of smallholder farmers;
2. Identify insights into the financial services needs of smallholder families (including needs not related to agricultural production) and how effectively those needs are currently being met;